For decades Paula Scher has been revolutionizing the graphic design industry with her originality and bold choices. She began her career creating album covers at both Atlantic and CBS Records in the 1970s. After briefly working at her own graphic design firm, she joined Pentagram as a partner in 1991. Much of her work takes multiple styles and creates art that is entirely new and unconventional. Scher has designed logos and identities for major businesses and companies. Her work is everywhere. With an intense hatred of the font Helvetica in hand, Scher rejects the modernist need to have clean design. Her work represents her ability to express and illustrate with type, conveying feeling through typography. Creativity is unpredictable, and with this knowledge in hand, one can explore Paula Scher’s designs and discover truly innovative, clever, and stunning art.
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